How to Make your Company Number 1

As everyone knows, the majority of people use the Internet in order to do any research or find out information. Based on this, what business would not want theirs to be number one on the google list, or as close to it as possible?? Cue Search Engine Marketing (SEM), or more importantly, Search Engine Optimisation (SEO).

With Search Engine Optimisation, there are a few basic facts needed to ensure you get number 1. You need to:
1. Identify Target Key phrases
2. Include key phrases in the page
3. Get links to the site

By identifying the key phrases that you think potential customers will type in the search engine, you can use these to your advantage. Include them once the title page, once in a heading on the page, once in regular text on the page and once again on the page. Then try to get links to your site, however to as many pages as possible not just your homepage, preferably from reputable sites with similar themes to yours.

The above I feel, is the key to making your business, (big or small) known to the world. Based on the above information, it really isn't as hard as many would think. Do you have to be Einstein? No! And based on the outcomes, higher sales or sign ups, more clicks from potential customers and saving money on other advertisement that now may not be needed!

By using this organic listing option, the company can be expected to have their site at least scanned if not studies by approximately 80% of all viewers, which would do any business wonders!

So, in my opinion, SEO is the way go!

Virtual Communities- Basically a big family online!!

As per the definition given to us by the reputable Mr. Colin Cooney, a virtual community is a gathering place for people and businesses that do not have a physical existence. They exist on the Internet in various forms... Basically, it is a group of people interacting in the internet using loads of different forms like e-mail, chat rooms, social networking sites etc.

My view on them?? I LOVE THEM! They enable you to get in contact with people all over the world, you're not tied down to one area. You can express your views on certain things, find out information and just basically have a good time.

Many people would deny ever being part of a virtual community yet if they use the internet often it is unlikely that this is true. Whether they have avioded being contaminated with the hight contagous bug that is the Social Networking Sites Syndrome, they may have blogged about their favoutite product, read other blogs or even wrote about an experinece in a forum, for others to read. So my answer to those in denial about this, Welcome to the World of Virtual Communities!

By writing this blog I am part of a virtual community and you too for reading it. Although it is largely used for socialising, Virtual Communities on the Interent can be used for educational purposes (Web 2.0. Wiki's and Podcasts) and also in business by having a forum to announce any important information or using brand communities to promote their brand.

If it is not clear from this blog, Virtual Communities are the way up and should be backed all the way. As I have given probably quite a confusing and scattered version of Virtual Communities, feel free to visit notes given by some who knows more about this, Mr. Colin Cooney. Click here

The Online Sex Industry Sarah Quinn Style

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Online PR meets PR Writing

News Release
FOR IMMEDIATE RELEASE

Sarah Quinn,
Quinn PR,
Balsbridge,
Dublin 4.
Contact: 086 1234567
Email: squin@quinnpr.ie

19th Novenber 2008


RAY DARTLEY HELPS LAUNCH
POSITIVE AGE WEEK

Popular Irish DJ Ray Darley helped launch Positive Age Week for Age Action Ireland at a small tea-party in the Merrion Hotel yesterday (18.11.2008)

Positive Age Week, which runs from Monday 8th - Sunday 15th December 2008, was launched by Age Action Ireland to dispel many negative perceptions that surround ageing and to transform attitudes. It will also provide an opportunity to raise much needed funds for the charity.

During this week people are encouraged to organise parties that celebrate the elderly. They can be anything from a small family gathering to a street party.

Its deputy chief executive Lorraine Dorgan said, "We need to celebrate the fact that we are living longer; that ageing is not a burden but an opportunity. I would like to encourage as many people as possible around the country to take part in Positive Age Week."

Age Action Ireland is the main national independent organisation on ageing and older people. Its main aim is to improve the quality of life for older people.

To register as a fundraiser for Positive Age Week, contact Lorraine Dorgan on 01 2345678 or visit www.ageaction.ie. A nominated fund raiser at each party will accept donations from those attending.


Sarah Quinn
Contact: 086 1234567
Email: squin08@quinnpr.ie

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Caption of launch included at Merrion Hotel included. Pictured is Ray Dartley with Maeve Reilly, John Murphy and Mary O'Keeffe

The Price of Fame

I'm really not sure if I am the only person who was extremely disappointed with the X-Factor on Saturday night and the "return" of Britney Spears. For at least one full week every media corner were building on the hype of the show and what a massive night it was going to be. Not only was it the quarter final of the popular TV show but the famous American Pop Star was going to give her first British performance on four years.
I'll admit how sad I actually am. Myself and my two best buds were on a trip to Manchester for the weekend and we actually sat in to watch this "unforgettable" nights entertainment. Given were were extremely tired after a full days shopping around the MASSSIVE Trafford Centre, we sacrificed a night on the tiles for what turned out to be such a failure.
Although the contestants were not overly impressive, I could not get over the lame performance given my the Queen of Pop, Britney. This was meant to be her massive comeback after what can only be described as a complete meltdown. She mimed her way through her new song, Womaniser, in a cheap skimpy outfit. Even with no effort being put in to her vocals, the dance routine lacked effort and care. She basically ran over an back on the stage leaving her dancers to pull the performance off for her.
It actually left a cringing feeling in the pit of my stomach. Yet I feel that the most sad thing was, this massive comeback for Britney was not even a scratch on the "old Britney" the world fell in love with. Looking at her life over the past few years, it really does make you think, is fame really worth it? Can the money, houses, cars and clothes really make it worth while?
For me, the answer is no. Give me DKiT, College Manor and the Crazy Golf (my car) any day and I will be happy.